"This is a trend that we've seen play out over the course of these films", said Dave Hollis, executive vice president of distribution for Disney.
Baywatch will land in third behind Disney's Guardians Of The Galaxy Vol 2, which has proven to be the only major hit to emerge from the summer box office so far. Pirates 5 and Baywatch aren't built for critics but rather general audiences, and once upon a time these types of films-a family adventure and a raunchy R-rated comedy-were critic-proof.
The "Baywatch" miss could be attributable to a couple of factors.
Hollywood studios and theater owners are depending on Wonder Woman to boost box office sales at the end of this week. Meanwhile, the animated film The Boss Baby added $1.7 million, bringing its impressive domestic total to $169 million. "U.S. audiences have been subjected to so many sequels over the decades that it is hard to maintain the excitement", Paul Dergarabedian, senior media analyst for comScore, told CNBC. "It's joining a cadre of other films that have underperformed".
Take a look at the four-day box office estimates for this Memorial Day holiday weekend.
Rounding out the Top 5 were Ridley Scott's sci-fi actioner "Alien: Covenant" with $13.2 million, bringing its total to nearly $60 million, and Stella Meghie's teen romantic drama "Everything, Everything", with $7.4 million for a collective gross of $22.7 million.
Paramount was hoping to cash-in on the start of the summer with "Baywatch", but it looks like sandwiching the film between "Guardians 2" and "Wonder Woman" was a bad idea. Where available, the latest worldwide numbers for Friday through Sunday are also included. An expected global four day of over 300 million US dollars will push the franchise through the 4 billion USA dollars threshold in the coming days, according to Studio figures collected by comScore.
On May 15, as first reported by The Hollywood Reporter, Iger told ABC employees at a town hall meeting in NY that someone claiming to have stolen an upcoming movie would release the film on the internet unless the company paid a ransom. "He was like, 'I don't know, $2 million.' I was like, 'For snacks?' And he was like, 'Yeah?' That sounds frivolous, but it wasn't".
"God of War", $4.2 million.
Beauty and the Beast (US$1.6 million).
"The Fate of the Furious", $3.3 million.
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