Facebook Introducing 'Watch', New Platform For Shows

Friday, 11 Aug, 2017

If successful, Watch could stem the ad-load slowdown for the rest of the year that Chief Financial Officer David Wehner warned about last month when Facebook filed its quarterly earnings. Watch will be released to a limited number of users in the United States before its global rollout. Facebook is already broadcasting some Major League Baseball games and that would continue, the company said.

Facebook said the show pages would also provide a way for dedicated fans to interact with the shows' creators beyond merely watching the episodes.

Unfortunately as it stands, Watch will only be available in the USA, but even then its availability will be limited at the start. The new updates will roll out for Android, iOS, mobile, desktop and Facebook's TV apps. "Shows are made up of episodes - live or recorded - that follow a consistent theme or storyline", said Facebook vice-president of media partnerships, Nick Grudin. Facebook says that it will make it available to more people soon but did not share specific dates.

Facebook users often find themselves cruising the news feed looking for videos to check out during downtime. Today, the company has launched a Watch tab for original shows. "Now we want to make it even easier to catch up with shows you love", he remarks. Watch will serve as a hub to help users find content instead of relying on the normal Facebook News Feed or through the Video tab that is available to USA users.

Eventually, the platform will be open to any show creator as a place to distribute video.

Watchlist feature of the tab will help users to easily follow their favorite shows. Nas Daily will feature daily shows created in conjunction with fans all over the world, and Kitchen Little will be about kids trying their hand at recipes. That's exactly the objective of Watch, which is created to make it quicker and easier to access the video content you want to see.

Live events that bring communities together.

Facebook said that it has funded some of the shows "to help inspire creators and seed the ecosystem" of original video content. Tech Crunch, meanwhile, reported that the company will keep 45 percent of the ad revenue from videos produced by its partners.

Mike Rowe of "Dirty Jobs" fame will host a show that highlights "people doing something extraordinary for their communities".