Rihanna launches Fenty Beauty - and there's something for every woman

Saturday, 09 Sep, 2017

We are women and we have challenges. In one of the photos, the "Wild Thoughts" songstress wears highlighter heart from her Fenty Beauty collection called Unicorn.

The line, which is now available to shop in Sephora stores, on Sephora.com and at FentyBeauty.com, is also financially accessible.

When I heard Rihanna was releasing a beauty line, I knew I had to support her. This is great news for the Australian market where the options for medium skin tones are limited and the options for darker skin are few and far between. No one is ignored.

One of the crowd favorites and most-awaited product of Rihanna's makeup line is the universal #Lip Gloss.

Looking for more style content? "It should never feel like pressure, and it should never feel like a uniform", Rihanna said.

Image Source Getty Images
Image Source Getty Images

Was there ever a more Rih-esque name for a product? To top that off, there are 30 Match Stix that allow you to individualize your look and add glow, contour, and blush, plus correct and hide; they even double as eyeshadows. As for prices, everything hovers around the "what you'd pay for designer makeup" mark. We saw the expected highlighter duos, foundations and highlighter sticks, but the image also showed a range of makeup brushes and a blending sponge. Rihanna didn't want to just make pretty packaging and tons of money.

For the celebratory cover, because it's her sixth, ELLE had some of RiRi's famous friends and fans, including Tyra Banks, Eminem, April Bloomfield, Zac Posen, and Pharrell Williams, share questions they were dying to ask her.

The complexion-focused range was inspired by the star's own approach to beauty, dubbed 'The Fenty Face'.

The "good girl gone bad" has long become "island girl turned mogul" as her star continues to rise. "I'm conservative when it comes to exfoliating because my skin is really sensitive and I don't want to do too much damage when it comes to that, or any damage at all". But Rihanna is doing something even more radical than embracing underserved shoppers. This is more than a passion project - it's a movement - and we'd expect nothing less from this handsome Bad Gal.

Products can be purchased on Fenty Beauty's official website and at Sephora locations across the globe and online.