Six companies, including the popular beverage company Keurig, responded they are no longer advertising on Hannity. "Frankly, I think [Keurig] were victims of a group they knew nothing about", he said, referring to Media Matters.
A cartoon illustration published by Media Matters for America depicts Sean Hannity sweating under a headline announcing that "more advertisers are dropping" him. I'm going to get ride of my keurig and find a different coffee maker.
But as he did last week, Hannity changed his tune by the time he went on TV.
The Moore campaign called the news first reported by The Washington Post - "the very definition of fake news and intentional defamation".
Four other companies said they would stop running their ads on the Fox show, without explaining their decision. On Twitter, Hannity later said he "misspoke" and apologized for suggesting a 14-year-old could consent; in Alabama, the legal age of consent is 16.
Hannity jumped into the social media fray Sunday and said he would buy 500 replacement coffeemakers from a different brand for those who destroyed their Keurig machines.
"With the allegations against Judge Moore, none of us knows the truth of what happened 38 years ago", he said.
The Russian influence linked accounts-some of which are bots, some individuals-are amplifying Gage's message against Keurig and those of other Hannity supporters who posted videos of themselves across social media demolishing the company's single-serve coffee machines.
Moore is accused of making sexual contact with a 14-year-old girl while he was a 32-year-old attorney, in addition to pursuing romantic (although not sexual) relationships with other teenage girls around the same time.
Hannity had propagated a widely discredited theory that Rich was shot and killed because he had supplied DNC emails to WikiLeaks.
Initially, company Realtor.com had pulled their ads from Hannity's show as well, but have since backtracked on their statement. On the day that Fox News retracted an online report that lent credence to the theory, Hannity defiantly told his radio audience that he "retracted nothing".
Similarly, back in April, BMW, Mitsubishi, Hyundai and Lexus were some of the brands that pulled their ads from Bill O'Reilly's show The O'Reilly Factor, following a wave of sexual harassment allegations were made against him.
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