The line of people outside of Academy wrapped around the building as eager shoppers waited to bust through the doors at 5 a.m. "We saw a lot of people here with bags in their hands and everything seemed very festive and fun, so it was a really exciting way to start the holiday year", says Tamara Krizman, the Marketing Director for Mesa Mall.
CBS 2's Susanna Song is at Woodfield Mall in Schaumburg among the crowds of shoppers.
They are the classic images and sounds of Black Friday: energized shoppers pouring into stores, desperate to get the best deals.
Woodfield Mall is open until 10 p.m. Friday night.
"We were doing some Christmas shopping for our family, but mostly for the kids and finding some good deals", Todd said. "I need to shop more", she added.
If you were planning on heading out to the Holyoke Mall at some point today, employees told Western Mass News the busy day has been running smoothly.
Kristy Frazier did some shopping while her daughter worked.
"We've never did this before so we just wanted to try it out", he said. "I don't necessarily like that it's been pushed back to Thanksgiving, just because I think it commercializes it too much and you don't have that time to spend with family". Ten year old Tanvi says "Its fun to shop around, see what's going on in the shops".
"Shopping online may still be convenient, but you miss out on that personal experience that we can offer you here", said Blanchard.
Erica Leary, of Columbus Grove, has been Black Friday shopping for six years now. On Friday morning, she got up at 6:30 a.m. and went out to Kohl's, where she bought two dress shirts for $50. "But coming in the stores was helpful to see the deals that are here in the store, which allowed me to make a better decision on what to buy".
A long line of bargain-hunters stood outside the Best Buy in South Portland, waiting for the store to open at midnight. To help save money, she started shopping well before the Christmas season arrived.
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