Small Business Saturday was started by American Express in 2010.
Shoppers were out and about on Small Business Saturday looking for those ideal gifts for loved ones.
"Half of everyone in Illinois, half of everyone in America works for a locally-owned small business", said Illinois Gov. Bruce Rauner at a bakery in Chicago's Little Village neighborhood.
Wired Up! Creative Wire Design uses the support to help people throughout the community.
As part of the promotion, small businesses have a number of sales and discounts available.
It's all to support Shop Small Saturday.
For Road Runner, he says that's huge.
"During the holiday and for the Thanksgiving weekend, everybody is here for Christmas shopping", Higa said. "That's our biggest seller", Nelson from PJ Pipers Restaurant said.
It was the first time for some who were popping in and out of local boutiques.
It's almost small business Saturday, a time dedicated to supporting your community by shopping locally.
"Eight dollars", she said.
"Small Business Saturday is one of the holiest holidays during the holidays for retailers".
"Having a big national day to recognize that we can balance out the Black Friday and Cyber Monday, have people slow down and go to the main streets and at places where they know their neighbors shop, is I think, really important", said Hyannis Main Street Business Improvement District Executive Director Elizabeth Wurfbain. "Customers say it's so much easier. It's just fantastic that it's turned into such an important part of people's lives", she said. "It's our busiest day of the year and it really helps us survive and be sustainable the rest of the year", Morken said. Joe Gagliardi, president and CEO of The Greater Folsom Partnership, encourages everyone to hit the streets and support as many of Folsom's locally owned businesses as possible.
Most of the businesses on Market Street closed around 6 or 7 p.m., but others told WDRB they planned on staying open as long as the shoppers kept coming through the doors. She started a business called Bubble and Squeak Soapworks.
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