IPhone X likely to be binned over poor sales

Thursday, 25 Jan, 2018

You won't be able to get a brand new iPhone X at a discounted price.

When it was launched, the $1,000-plus iPhone X was touted by Apple as "the future of the smartphone". However, the release failed to excite as much as anticipated and has, since, struggled to achieve remarkable sales numbers.

The sales performance of iPhone X becomes more commendable considering the fact that the device went up for sales only from the beginning of November 2017.

This new speculation comes from reliable KGI Securities analyst Ming-Chi Kuo (via 9to5Mac), whose recent investor notes describe the mid-range model to house a 6.1-inch LCD screen surrounded by an aluminium chassis.

Low demand apart, Kuo also claims that offering the Apple iPhone X at a discount this year was likely to eat into the sales of this year's upcoming iPhones. On the one hand there'll be a new version of the current 5.8-inch iPhone X, with an OLED display with its distinctive top "notch" and dual cameras on the rear for Portrait mode.

Kuo adds that iPhone X will not be kept as a "lower-cost option" for 2019 but its features will migrate to other models which include the iPhone X's Face ID facial recognition system or the large OLED display. That was down significantly from the 72% share the iPhone 7 and iPhone 7 Plus accounted for in 2016 when they hit store shelves. Kuo expects that this 6.1-inch iPhone will sell in the $650 to $750 range in the U.S.

The higher end models are now being referred to as the iPhone 11 and the iPhone 11 Plus, to avoid confusion with the iPhone X (pronounced iPhone Ten).

"The iPhone X performance is impressive for a device priced at $999, but it is slightly below industry expectations", said Ben Stanton, Analyst at Canalys.

Apple did not respond to a Fortune request for comment on how many iPhone X units it sold during the fourth quarter.

A new Canalys report says that Apple shipped 29 million iPhone X units during the December quarter. A new report says that the iPhone X was the best-sold smartphone in the Christmas quarter, and that's even though the phone was available for sales for only two months during the period.