Snapchat introduces Story sharing outside its own platform

Thursday, 25 Jan, 2018

We have already told you that Instagram is testing a new word-focused tool called "Text" that can be used in the app's stories feature. "With the launch of this new Story sharing feature, we're excited that Snapchatters will now be able to share even more of those Stories with friends and family outside of Snapchat!".

To share content, users tap and hold tiles in Discover.

The new update will allow users to share people's Snapchat stories outside of the actual app, meaning that stories can be shared via email etc. It does not include Publisher Stories or Shows, for now.

An advertiser from a brand that works closely with the messaging service said, "Advertisers are not spending as much as they have previously with Snapchat".

The type of "stories" which an user can share will expand over time. However, you can only share Search Stories, Our Stories, and Official Stories. Whereas, Search Stories is another way to access public, user-generated snaps by searching keywords, and Snap says those will also be available on the web for 30 days, just like Our Stories.

In what seems to be its efforts to fight the sedated growth of the platform, Snapchat is apparently working to bring its flagship Stories feature to the web. For those unfamiliar with the app, Official Stories are created by media partners and tend to be influencer/publisher-led.

Official Stories will be available outside of Snapchat for 24 hours.

"Our Stories make you feel like you're at an event, festival or celebration anywhere in the world and are hand-curated or automatically created by Team Snapchat".

It has also revealed that you'll soon be able to upload photos and videos of any size to Stories, without them being cut or resized.

Once clicked, the link takes visitors to an embedded player on Snapchat's web portal, where the clip can be viewed. Snap has seen its stock value decrease substantially since floating on the stock market, largely due to disappointing financial disclosures.

Search Stories will be available outside of Snapchat for 30 days.