Virgil Abloh appointed creative director at Louis Vuitton

Tuesday, 27 Mar, 2018

Here are seven things to know about the designer who merged streetwear and high fashion.

Virgil Abloh's got a brand-new gig. He was the son of Ghanaian immigrants who ensured that he would go to college.

The Illinois-born designer originally trained in engineering and architecture before moving into the fashion industry, where he has since worked for more than a decade. "Calvin Klein creative director Raf Simons told GQ magazine in January 2017, "[Abloh's] a sweet guy. But it may be Abloh's close connection to West that he's best known for. The pair connected as they share creative similarities.

When speaking about his foray into fashion, Abloh has talked a lot about access. He oversees the rapper's strategy for album covers, set designs, and tour merch, and being BFFs with a megastar has certainly helped out the client list for Off-White, which includes Rihanna, Gigi Hadid, Justin Bieber, and Beyoncè. His first brand "Pyrex Vision" is largely responsible for popularizing streetwear. This was a brand that started with high-end custom screen-printed Champion T-shirts and vintage flannels.

He is the second black man to head one of the big Paris fashion houses, with French designer Olivier Rousteing responsible for both Balmain's men and women's lines. And despite his lack of formal fashion training, Abloh has managed to make his mark in the world of European luxury.

United States designer Virgil Abloh appears on the runway after the presentation of his Off-White Fall/Winter 2018/19 Men's collection during Paris Fashion Week, in Paris, France, on January 17.

Currently "Off-White" boasts of 3.1 million followers on social media platform, Instagram.

Abloh is great at translating messages across platforms. He established his own fashion brand in 2012. Last week, it was announced that Jones would become the menswear designer at Christian Dior, replacing Kris van Assche. The founder of OFF WHITE, long-time creative partner of Kanye West, and purveyor of pretty much anything considered "cool" by today's younger generation, Virgil Abloh is now the first African-American art director for Louis Vuitton. Abloh is now putting together an eight-page "brand manual" that will comprise Louis Vuitton's newest design language.