Mounting issues such as fake news, electoral interference, privacy violations and a greater backlash against smartphone addiction in users, particularly among young people, has pressured the Silicon Valley firm and caused a great deal of uncertainty regarding its future as leader in the media space. "What's most interesting at this moment are the number of forces - political, economic and social - that are converging".
Even before the Cambridge Analytica revelation, Facebook had been facing questions over whether they had too easily allowed itself to be used by foreign interests to influence the outcome of the 2016 election. He suggested that regulators should limit the amount of personal data that firms like Facebook can utilize. As such, advertising comes into play as part of the business model.
Facebook has been secretly keeping videos you've recorded but never published, the company is now promising to completely delete them. During his conversation with Vox, Mark Zuckerberg while defending company's business model.
However, he reiterated that Facebook had begun to tackle these problems past year, including through hiring more people working on security - a measure that Mr Zuckerberg previously singled out as something that could affect Facebook's bottom line.
The company also placed ads in Britain and the USA apologizing for a "breach of trust".
Zuckerberg also countered by paraphrasing a famous quote from Amazon CEO Jeff Bezos, saying Facebook would always work hard to keep their service free, rather than working hard to charge customers more.
The pair's remarks come after Cambridge Analytica were accused of reportedly using the data of 50 million Facebook users to influence voters in the 2016 US elections. At the time, the company faced widespread criticism for its decision.
But if Facebook continues to be beholden to advertisers, will the company be able to regain the trust of users? They wrote, "Advertisers will be required to represent and warrant that proper user consent has been obtained for the use of any data uploaded". Each violation is supposed to come with a $40,000 fine, which some analysts have speculated could cost Facebook billions.
And therein lies the issue with providing an addictive service - which Facebook ex-President Sean Parker recently admitted was created to exploit "vulnerability in human psychology" - for free.
Meanwhile, the company faces possible investigations in Britain and Canada.
It's just another thing about Facebook that does not align with the truth. Can Facebook do better? "We have a surveillance based business model that powers much of the web that can not continue to coexist with privacy rights". 50 million Facebook users without their permission.
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