However, the new announcement is not enough to displace the stronghold Match, even though the dating feature from Facebook might be free of cost. This grants the apps access to select Facebook data, which helps to speed up the process of creating dating profiles.
Apart from the questions over how much we can trust Facebook with our data, there also remain questions about how Facebook dating could amplify numerous problems that already plague the platform. Of course, Zuckerburg assured those assembled (sorry, I'm still basking in the glow of Avengers: Infiniti War) that it's been "designed. with privacy and safety in mind from the beginning".
"Your friends aren't going to see your profile, and you're only going to be suggested to people who are not your friends". And what better way to get back to its original objective of "connecting the world" than by launching a dating service? "Facebook could enter this space and take it over relatively quickly, but should they, when we're seeing as many problems as we do?"
The challenge Facebook faced at the conference and one it will continue to face going forward is how to thread together its optimism about connecting people with the reality that people have figured out how to use its platform for their own gains. It will be for "building real, long-term relationships - not just for hookups", Chief Executive Officer Mark Zuckerberg said. Clearly unfazed by recent criticisms and controversies surrounding data privacy issues, the world's largest online social network is aiming to stake a huge claim in the online dating services market, which is supported by the rising number of singles using smartphones and a growing trend of finding dates on the internet. "The water's warm", adding that "their product could be great for US/Russia relationships", referencing accusations that Facebook served as a platform for Russian political corruption.
You can say look I'm not interested in seeing an ad like this, for example, or a post like that, so there is some control over there, but I think a lot of value propositions of Facebook is that you don't consciously opt into things, it just happens in the background.
The prototype was built around local, in-person events, allowing people to browse other attendees and send them messages. He stated that it is unclear about what Facebook plans to do in order to manage user privacy for this dating app.
As much as Facebook may want us to believe this is a well-intentioned move, to not fear that Facebook would be keeping tabs on the users of the dating app would be naive.
Facebook now plans to test their dating platform later this year, and Zuckerberg would only reveal that the feature could be coming out over the next few months.
A third new feature will be the clear history feature.
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