Now that you have your own website, does it mean all the work is done? No, not at the very least. In fact, once you have purchased your domain name, subscribed with your host and the website is live, that’s when the real work starts. This is because it is what you do after the website goes live that determines if your website is going to be successful (achieve intended purpose e.g. attract more news readers like what The Times website do, attract more customers like what eBay do or attract more gamers like what NetBet Casino do) or not.
The work you should do to make your website stand out from the rest include among other things the following.
No matter what your website is all about, one thing that is for certain is that it uses content to relay your message. As such, you need to make sure that the message you intend to give the receiver is well constructed and it is clear and concise so as to be understood easily by the receiver. In order to make sure that your message (content) is clear, concise and also easily recognised by Google, you will need to optimise your site with Rank Brain. Rank Brain uses the latest technology to analyse your message. Once it finishes the analysis, it will give you a feedback informing you of any actions that you may need to take in order to improve the effectiveness of your message.
Make your website local
Your website needs to be local i.e. it should have a special focus on your target population. This is to say you do need to have a website which will be easily found by the people you are targeting with the minimal of marketing investments. You can do so by coming up with industry-specific keywords that will make your site pop up easily when people are searching for the services you offer. However, if your site is not catering for a global market but just for your local community, you will also need to optimise your Google My Business page so that it clearly illustrates your local business address, phone number, the imagery of the surrounding areas, and also unique descriptions of your business.
If you are an observant individual, you may have noticed in some areas that Wikipedia is no longer the first search result when you ask ‘sort’ of ‘simple’ questions e.g. when is Beyoncé’s birthday. The reason why Wikipedia is falling down the rankings is as a result of new technologies being used by Google that rank websites on expert information given. This means if you have a website, you need to constantly update it with content that is highly detailed. The more you do this, the more Google recognises that your website offers expert information and as such it will, in turn, promote your page so it ranks higher than others. This affects all types of websites whether selling products (offer detailed and unique descriptions) or services.
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