Amazon suffers glitch as Prime Day kicks off

Tuesday, 17 Jul, 2018

The self-dubbed "Black Friday in July" known as Amazon Prime Day kicks off on July 16th with a host of incredible deals and steals. Amazon's Prime Day started today, and will be six hours longer than last year's.

Apart from Prime Day Sale, Amazon India has also announced a quiz for the app users wherein the participants stand a chance to win a brand new OnePlus 6 smartphone.

We knew we'd see Amazon device price drops for Prime Day, and this is a solid gold bargain. Deals launch as often as every five minutes and can sell out quickly.

"Happy Amazon crash day. if i can't shop on prime day, guess it's time to cancel that membership", Nick Naugle wrote on Twitter. Its members also spend more on the site than non-members.

A company spokesperson said: "Amazon has invested over 15 billion Euro across Europe and have created over 65,000 permanent jobs since 2010 and provides a safe and positive workplace with competitive pay and benefits from day one". Prime Day also lasts six hours longer than previous year.

According to CNBC, Coresight Research is estimating Prime Day 2018 sales should reach at minimum $3.4 billion globally, breaking another record. It's a particular embarrassment for Amazon, on the shopping holiday it created that has become one of its busiest days.

With fulfillment in Shepherdsville, Kentucky and Jeffersonville, Indiana employees are busy.

A view of the new Amazon logistic center with the company's logo in Dortmund, Germany November 14, 2017. "Prime Day is going to be an epic day for us". Keep checking back. For details on how to get an Amazon Prime subscription, go here.

Lastly, there's the PlayStation Plus 15 Month Membership, normally retailing for £69.98, today you can get it for £34.99, with that price only appearing at the till. There are several others that are marked down ahead of the main event as well.

To rival this, stores like Target and Walmart are offering deals of speedy shipping.