Primed for competition: Amazon’s manufactured shopping holiday is boosting its retail rivals

Tuesday, 17 Jul, 2018

MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

Amazon charges sellers $750 to run a Prime Day Lightning Deal, up from $500 a year ago, according to CNBC.

However, on Prime Day this year, Canadian members will be able to save 30 percent on Everyday Value products at Whole Foods and will receive $10 off in-store purchases over $50 throughout Prime Week.

Alexa - Amazon's voice-powered virtual assistant - will make it easy to find the best Prime Day deals.

Amazon Prime Day starts today as the online retailer prepares to offer thousands of deals for those signed up to its subscription service.

Amazon's Prime Day sale gives members access to over 200 exclusive new launches, while Flipkart is giving out rewards worth lakhs through various contests.

"While Amazon seems willing enough to sacrifice upfront margin for the sake of building its membership coffers over the longer term, we see this strategy as a credit negative for many brick & mortar retailers", according to Moody's.

Both sales are offering massive discounts across categories, along with lightening deals and other features such as fast delivery. So, without further ado, what's to love most from this year's Prime Day edition in our neck of the woods where phones, tablets, and various accessories run wild?

Prime Day 2017 grew by more than 60 percent over the prior year, the company said.

Amazon devicesEchoFireKindleMobilePhonesTabletsSmartwatchesComputingA ChromebookStorageSmart HomeThermostatsHubs and plugsSecurityAudioHeadphonesSpeakersOne last thing. You can also take your Prime status to Whole Foods for a discount off your grocery bill.

To participate in Prime Day, you must be a Prime member. "It's now the Cyber Monday of summer and the official start to back-to-school shopping", Tarleton said. Amazon typically charges $150 per Lightning Deal on normal shopping days.

The Amazon Fire Stick, as well as a number of other Amazon devices, will be heavily discounted today so make sure to grab the best deals while they last.

LEGO BOOST 17101 Creative Toolbox is also on a deep discount, with 40% knocked off the usual £149.99, bringing the coding kit down to £89.99.