In his early years running Apple, Cook responded to questions about increasing manufacturing in the U.S.by saying the skill sets in China are more conducive to producing the company's products.
Jobs created at the new campus will include a broad range of functions including engineering, R&D, operations, finance, sales and customer support. Austin landed Apple's big prize, a new $1 billion, 133-acre campus with capacity for up to 15,000 employees.
Additional offices will also open in San Diego and Culter City, however, the largest new office outside of its global headquarters will be its new $1-billion campus in Austin.
Austin already has the largest population of workers outside of its headquarters in Cupertino, California, at 6,200. They refused to identify the company the incentives were targeting, but said a company would have to invest at least $1 billion and create at least 3,000 jobs to qualify. The Miami office will double in size, and a new Nashville, Tennessee office just opened.
Austin is one of the fastest-growing USA cities with a population of almost 1 million, and is home to the University of Texas and other tech companies including Dell Technologies Inc in nearby Round Rock, Texas, and IBM. The news site GeekWire, citing anonymous sources, pegged Apple's presence in the building at 70,000 square feet in April.
Apple will invest $1 billion to build its new campus in North Austin.
North Carolina leaders have not said how much the state was offering Apple in incentives, but the legislative changes to incentives removed the limit on what could be offered per job and allowed companies to get credit for future expansions of their workforce.
The Amazon deal was clinched with up to $3 billion in incentives from NY and $2.5 billion in Virginia, which have been criticized from both the political left and right.
"The speculation I hear among the brokerage community is that this is going to be a software development kind of office", said Clif Harald, executive director of the Boulder Chamber.
Apple's ambitions in Austin took another step in 2013, when Cook confirmed rumors that the company was building its new Mac Pro computers in the city. "It's an affirmation of the tech talent here, of the innovation ecosystem here, the things we've talked about for many years".
Amazon is expected to hire a total of 50,000 workers, adding 25,000 jobs in both Arlington and Queens. Over a five year period Apple will invest $10 billion in United States data centers, with North Carolina, Arizona, and Nevada sites all expected to expand.
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