The update forced users to scroll through the feed horizontally instead of vertically, like swiping on dating app Tinder, and was reportedly so unpopular that it "was live for about an hour before it was rolled back". Instead of scrolling up and down to view content, it forced users to tap left or right, utilizing a horizontal, Stories-like approach.
Company head Adam Mosseri tweeted that this newest change was not meant to be tested on so many people.
Mosseri replied to another tweet, adding, "Just a test that went to a few orders of magnitude more people than intended... sorry about that". Should be fixed now.
The statement followed a tweet from Head of Instagram, Adam Mosseri, who assured users that the update was an accident, and would be walked back.
American internet celebrity and make-up artist Jeffree Star posted: "B*tch... this #instagramupdate nearly ruined my morning!"
But on Thursday, Instagram expanded the update to the main feed as well, whether intentionally or not.
Update, 8:20 a.m. PT: First, they came for your chronological feed. "We apologize for any confusion", a representative said.
Another person wrote: "Only in 2018 could a company as large as Instagram release a new update and then receive such a backlash over it that they change it back 20 minutes later". Many people were not happy.
'Introducing a new way to move through posts, ' a pop-up told them. In effect, the entire feed turned into a Story, with tap controls as well as a progress bar up top.
Instagram users were up in arms after the photo- and video-sharing platform dropped another seemingly unwanted and unannounced update.
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