Jamie Lee Curtis criticises 'Fiji Water Girl' for Golden Globes PR stunt

Thursday, 10 Jan, 2019

"FIJI Water Girl is a Los Angeles-based model and first-time FIJI Water Brand Ambassador", FIJI Water's statement read.

As some of Hollywood's biggest stars took to the red carpet ahead of the 76th annual Golden Globe awards Sunday night, a Canadian woman carrying a tray of bottled Fiji Water stole the spotlight after photobombing several celebrities, pouring herself into internet fame.

It's a common enough occurrence at awards shows, but Jamie Lee Curtis wasn't having any of it and this certainly wasn't her first red carpet.

Kelleth also posted a video pre-Golden Globes of herself on the red carpet.

"I don't believe you'll ever be "upstaged" by a Fiji Water Girl", one wrote. Her Instagram following is quickly growing thanks to her viral red carpet moment.

Cuthbert claims Fiji Water "got a good laugh out of it", and that she was flooded with selfie requests from after-party guests, so she definitely made an impact.

"I mean I think I had some weird expressions in some of them but no, majority could have been worse, definitely", Cuthbert reflected, adding that she also feels she's doesn't look great in every snap either. Fiji water's Twitter account even got in on the joke.

The winners of the night included Olivia Coleman for her role in The Favourite, Rami Malek for his lead role in Bohemian Rhampsody and Regina King for If Beale Street Could Talk. "You've got to angle", she said. "The Fiji Water girl is my fave model to work with", tweeted photographer Ema Suvajac. We mean it, she was everywhere.

"I had absolutely no idea what was happening because I obviously didn't have my phone on me", Cuthbert told PEOPLE.

It would seem that Fiji Water's influencer status would have jumped the shark after 2014, and yet there's something that keeps it cool-at least in the eyes of Instagram's lifestyle gurus.

"We've seen memes going back five, 10, 15 years that are still in common circulation today and there's no reason this can't be one of those".