With this integration, a user on Facebook Messenger will be able to send an end-to-end encrypted message with a Whatsapp users, for instance. However, its founder and CEO Mark Zuckerberg is emphatic that it does not sell people's data. On top of this, Zuckerberg also wants each of the three messaging services to feature end-to-end encryption. It has been cleared that all three apps will still stay separated and will work like they do now.
A Facebook representative asserted that this merger will result in a "fast, simple, reliable and private" new messaging service.
According to a recent study from the Pew Research Center, most Americans are not even aware that Facebook bought Instagram in 2012 and WhatsApp in 2014 (a decision that one of WhatsApp's co-founders now regrets), but the three platforms are apparently on the verge of getting a lot cozier.
There's no question that we collect some information for ads - but that information is generally important for security and operating our services as well.
"Matching Facebook and Instagram users to their WhatsApp handles could give pause to those who prefer keeping their use of each app compartmentalized", the Times says.
Do we finally have a sense of why so many key Facebook leaders, particularly co-founders of the myriad products that comprise its suite of apps, have left the company over the previous year or so? The report adds that, while Mark Zuckerberg is thinking of making this move, employees of Instagram and WhatsApp are not really looking forward to it.
Zuckerberg reportedly believes that integrating the various messaging platforms of all of its acquired apps will ultimately make them more useful.
"Sometimes this means people assume we do things that we don't do", Zuckerberg said of the business of supporting the social network with targeted ads.
The company plans to roll out the new social messenger function by the end of 2019 or early 2020. Zuckerberg had floated the integration idea for months and began promoting it more heavily to employees toward the end of a year ago, the people said. In 2017, WhatsApp cofounder Brian Acton left Facebook, later saying, "I sold my users' privacy to a larger benefit". This will be a particularly jarring change for WhatsApp fans, who typically do not need to disclose personal information besides their phone numbers to use the service.
Facebook did not respond to Business Insider's request for comment.
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