Non-profit media organization National Public Radio (NPR) highlights how the tone of Booker's video contrasts with President Trump's campaign, countering Trump's "divisive, base-focused politics with a conscious emphasis on big-picture themes of common goal and love overcoming political divisions".
Further, in his announcement video, Booker invoked the fight against slavery, while touting the importance of immigration. Booker was the first black Democrat to join the chamber since Obama had left it, and quickly established himself as a business-friendly liberal.
His jam-packed December visit to New Hampshire, the state that holds the first primary in the race for the White House, had the look and the feel of a presidential campaign trip.
The affable Booker, known for his fluency in connecting with voters during an age of selfies and social media, also could face some difficulty winning the hearts of the Democratic base due to his past financial ties to banking and pharmaceutical interests. Rather than opening an exploratory committee to test the waters, Booker took the direct step to open a campaign seeking the Democratic nomination. Booker is expected to head to Iowa Feb. 8 and 9, to SC on Feb. 10 and 11, and then to New Hampshire over President's Day weekend. They added that Booker - who turns 50 in April - will return to New Hampshire over President's Day weekend. Kamala Harris of California; former San Antonio mayor and former Housing and Urban Development Secretary Julian Castro; Rep. Tulsi Gabbard of Hawaii; and former Rep. John Delaney of Maryland.
It's official: New Jersey's Sen. On the Martin Luther King Jr. holiday last month, he visited SC, the first of the early-voting states in which black voters dominate.
Booker's path to the nomination would nearly certainly run through SC, where African-American voters compose a majority of the Democratic primary electorate. He noted that when he was a child, his parents tried to move the family into a neighborhood with great public schools, but realtors "wouldn't sell us a home because of the color of our skin".
Building on themes of community and sacrifice, he notes in his campaign video that he is the only senator who lives in a low-income, inner-city neighbourhood.
In his video message, Booker took an obvious swipe at President Trump, saying that he wants Americans to see their leaders on TV and "feel pride, not shame", and that "together we will channel our common pain into our common goal".
As a talented and ambitious black politician, Booker has elicited predictable comparisons to former President Barack Obama, whom he endorsed during the 2008 primary and campaigned for in 2012. That includes what he described as his "Spartacus moment" during Brett Kavanaugh's Supreme Court confirmation hearings last fall. At one point, he released a confidential memo that the Republicans who control the committee had kept private.
Booker told reporters Thursday evening after a prayer service that his decision to run was made while he was on the campaign trail this past year.
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