She and her backers hope that message can distinguish her in a crowded Democratic field and help her move past the controversy surrounding her past claims to Native American heritage. In a 44-minute speech, Warren outed corporations and the super wealthy for "waging class warfare against hardworking people".
The progressive darling, smarting from a week of hard questions and another apology for calling her race "American Indian", will speak on the steps of Everett Mills, the site of the 1912 Bread and Roses Strike, in Lawrence, Massachusetts.
In the announcement, she called President Trump "the latest - and most extreme - symptom of what's gone wrong in America". "I was told ever since I was a young child that we are part Native American". She laid out the vision for her presidency in the video as one in which democracy and our economy "work for all of us".
Warren represents a form of ultra-left populism that has become ascendant in the Democratic Party.
Bridget Rawding, of Lawrence, said she's "interested about what people are going to do about the issues that matter in this country". Joe Kennedy III, D-Newtown; and Lori Trahan, D-Westford; U.S. Sen.
That being said, Warren's chance of becoming the Democratic nominee goes up if Bernie Sanders decides not to run in 2020.
Kennedy's decision to throw his support to his home state senator - and not his good friend, former Rep. Beto O'Rourke, who is considering a bid of his own - is a clear signal to fellow Democrats that she remains a serious primary contender despite a politically trying week.
While Warren's large margin of victory in the 2018 Senate race was impressive, Governor Charlie Baker won by even more at a time when Democrats had the wind at their backs. However, he has yet to formalize those plans.
Warren will not go into her presidential announcement with the wind at her back, however. Warren is down in fifth place at 5.5%.
"It's a story about power - our power - when we fight together", she said. "I'm sure she was, too". "I'd love to run against her".
Warren has been a frontrunner among democrats in the presidential running for months now.
Weaving specific policy prescriptions into her remarks, from Medicare for All to the elimination of Washington "lobbying as we know it", Warren avoided taking direct jabs at US President Donald Trump. Several of those who braved the biting wind to hear Warren speak at the old City Hall were impatient with the attention on Warren's Native American ancestry claims. She praised Warren for bringing attention to things like student debt and for standing up to the banking industry.
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