Sony revitalises smartphone franchise with movie-style screens

Thursday, 28 Feb, 2019

Sony isn't straying from its signature rectangular design for its 2019 smartphone lineup - sharp edges and all.

Sony has revamped its branding with the latest generation of smartphones - the Xperia name still exists, but the company has seemingly stopped using the X, XA, XZ etc., naming scheme.

Gamers are promised an improved experience with the new 21:9 aspect ratio. "Sony's 21:9 multi-window UI together with the 6.0" display on Xperia 10 and 6.5" on Xperia 10 Plus enable two apps to be viewed simultaneously while maintaining an easy viewing size for both windows. Also, the Xperia 1 has a 10 bit equivalent display (8 bit with 2 bit smoothing) that can display a myriad of colours without banding. Both phones go on sale in the U.S. starting March 18, with the Xperia 10 getting a $349.99 price tag and the Xperia 10 Plus going for $429.99.

The Xperia 10 is powered by Qualcomm's Snapdragon 630 SoC followed by 3GB of RAM and 64GB of internal storage. With the debut of the Sony Xperia 1, Xperia 10 and Xperia 10 Plus, Sony is calling for a comeback. Sony has slimmed down the bezels and rounded off those corners to make it comfortable.

I can't say whether consumers will embrace Sony's super wide 21:9 phone displays, but they are noticeably different - they look different and feel different in the hand (and pocket). While the aperture of the two lower-resolution cameras is f2.4, the 13 MP camera of the Xperia 10 has an aperture of f2.0. Due to the vast competition in the smartphone sector, the manufacturer which is known for producing best-in-class camera sensors has been struggling to obtain the right momentum. The common theme among the three devices is the ultra-wide 21:9 aspect ratio display. Global sales for the Xperia 10 and 10 Plus kick off on March 18. Both devices will also ship with Android 9 Pie out of the box. The 12 megapixel camera seems like a step backward but its partner sensor does go up to 8 megapixels. There is 64GB storage on offer that can be expanded using a microSD card.

Along with the Xperia 1, Sony has also unveiled the Xperia 10 and 10 Plus.

The Xperia 1 has a triple camera system on the back. There is no word on Xperia 10 availability and price in India as of now. Also, this Sony Xperia 1 runs on the latest Android 9 Pie OS.

Powering the device is a 3,330 mAh battery with Stamina and Adaptive Charging. Either way, we'll have full reviews soon to see if these mid-range Sony phones are worth the asking price.

The Xperia 1's rear camera setup consists of three 12MP lenses: 16mm for wide landscapes, a versatile 26mm lens and a 52mm lens telephoto shooting (35mm equiv.).

As for the cameras, the Xperia 10 and the Xperia 10 Plus have a dual-camera setup, configured at 13MP+5MP and 12MP+8MP, respectively. The Xperia 1 also includes optical image stabilization, a SteadyShot tool and digital image stabilization - the full trifecta for clip creation.