Facebook is to move users more towards private conversations and away from public broadcasting. That means Facebook still gets information about your app-related activities, even if you don't have a Facebook account or if you're signed out. "I believe there's an opportunity to set a new standard for private communication platforms - where content automatically expires or is archived over time", he said. Zuckerberg said the privacy-focused platform, focusing on private interactions and encryption, would be built similar to WhatsApp and then incorporate more "private services", including calls, video chat, groups, stories, businesses, commerce and more.
Zuckerberg's olive branch to them was heavily caveated: he claimed the firm would work with the authorities to help prevent "terrible things" online "wherever we can".
In May 2018, it promised to launch a "clear history" feature that would let people delete personal data Facebook had scooped up. Zuckerberg said many people use its Messenger app on Android to send and receive SMS texts and noted those texts can't be encrypted because the SMS protocol isn't encrypted.
But none of this will change Facebook's core service, the news feed.
"So we won't keep messages or stories around for longer than necessary to deliver the service or longer than people want them". The company also says it can help Chinese companies connect with the world's 2.2 billion users "more accurately". These are significant challenges and there are many questions here that require further consultation and discussion. Foreign agents from countries like Russian Federation have used Facebook to publish disinformation, in an attempt to sway elections.
But the general sentiment among a sampling of data-security experts, including several attending the RSA cybersecurity conference in San Francisco this week, was one of skepticism and suspicion that Facebook is again offering mere lip service to an issue that has dogged it for at least two years.
According to Zuckerberg, Facebook would shift from an open forum to a "digital living room" where discussions can be intimate, ephemeral and secure. At one point, he emphasised prioritising what friends and family shared on Facebook and de-emphasizing content from publishers and brands.
United Kingdom watchdog group Privacy International on Tuesday said while a few Android apps have stopped sharing data with Facebook, many haven't. Then those phone numbers became part of Facebook's ad targeting options.
In a Wednesday note, the Facebook CEO outlined a new plan to build a "privacy-focused" messaging and social networking platform. He said Facebook could tell antitrust authorities that WhatsApp, Instagram Direct and Facebook Messenger are tied so tightly together that it couldn't unwind them. Some in law enforcement have repeatedly railed against the difficulties that end-to-end encryption can create for investigations.
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