Burger King unveils moody meals for mental health awareness

Monday, 06 May, 2019

Clearly, Burger King understands that nobody is happy all the time. The Real Meal itself consists of a full-sized Whopper, Fries, and a shake, so unless you WANT a Whopper, Burger King doesn't give a sh*t how you feel.

The intention of the boxes is to pair fast food with mental health awareness, Paul Gionfriddo, president and CEO of Mental Health America said in a statement.

That's the message from Burger King with the launch of their new partnership with Mental Health America to offer special adults-only "Real Meal" boxes that come in a variety of different moods. The promotion arrives on the first day of May which is also Mental Health Awareness Month.

They released a video along with the meal that honestly seems to take their alleged desire to promote mental health awareness a lot more seriously than their actual meals.

The month of May has been exclusively dedicated to raising awareness in America about mental illness and the available mental health resources.

Whether or not Burger King will be taking a break from its main project to focus on a one-man depressive black metal project to be released only on limited-edition vinyl has yet to be announced. The tagline reads: "No one is happy all the time". In December 2018, Burger King got people to download their app by sending them one-cent Whopper deals when they came within 600 feet of a McDonald's restaurant. MHA's Before Stage 4 campaign works to address mental health issues before they reach that point.

This isn't the first time Burger King has teased McDonald's.

The ad uses Burger King's well-known chorus from the 1970s, "Have it your way", but replaces the key slogan with "Feel your way".