Amazon Prime Day 2019 Date Revealed: It All Starts July 15

Wednesday, 26 Jun, 2019

Mind you, this is an early Amazon Prime Day deal, so that $179.99 price is available only for Amazon Prime members. Due to a leak last month, we already figured Prime Day would occur in mid-July, but now it is official, with Amazon revealing the 48-hour sale will start 15 July.

The featured Lightning Deals will include some of the most exciting products of the year.

To spice up the shopping holiday, Amazon seems to have borrowed a page from Alibaba's playbook, promoting offerings beyond deals that are similar to the Chinese e-commerce giant's Singles Day. New for 2019, Prime Day will also be celebrated in the United Arab Emirates.

Amazon doesn't disclose revenue from previous Prime Days, but a year ago Amazon said the shopping holiday was its "biggest global shopping event ever".

"Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day". This year, the Prime Day sale is scheduled to be held on July 15th and 16th.

Here are a few highlights of Amazon Prime Day 2019, that you should not miss. Under heightened pressure from traditional retailers like Walmart, Amazon expanded free next-day delivery for more than 10 million products for Prime members.

You'll have to grab yourself an Amazon Prime membership if you don't have one in order to take advantage of the deals, so this is the flawless time to start a 30-day free trial. Unlike the other sale events, the Prime Day sale is only limited for Amazon Prime customers. It's possible that shoppers at Whole Foods, which Amazon acquired in 2017, will also see sales - the retailer offered $10 in Amazon credit for every $10 spent at the store to celebrate the occasion past year.

While South Africans can subscribe to Amazon Prime, it is worth noting that not all products on Amazon are available to be delivered to South Africa.

The start time is midnight in each region (so the kick off for the U.S. and UK Prime Day will differ, for example). Many brick-and-mortar retailers are struggling to keep their footing amid Amazon's growing market share and changing consumer tastes. Amazon does say that its Deal of the Day can sell out.

The company appears to be taking the marketing of Prime Day very seriously.