Apple Arcade, iPhone 11 and Giant Network headline Apple Special Event

Wednesday, 11 Sep, 2019

As expected, Apple also unveiled its new iPhone 11, which will start at $699, and the iPhone 11 Pro and Pro Max, starting at $999 and $1,099, respectively.

Apple CEO Tim Cook speaks on-stage during a product launch event at Apple's headquarters in Cupertino, California, on September 10, 2019.

According to a latest consumer survey by New York-based 451 Research, among business buyers who plan to purchase smartphones in the September quarter, 83 per cent plan to purchase iPhones. The company will roll it out in November 1.

See, an epic drama starring Jason Momoa and Alfre Woodard, is set 600 years in the future after a virus has decimated humankind and rendered the remaining population blind.

Launching on November 1, Apple has priced Apple TV Plus at just $4.99 a month. The trailer at the event was one of the closest looks we've gotten yet at an original show for the service.

The company delivered strong growth from digital content and services that include its Apple Pay and Apple Music, along with wearables and accessories like the Apple Watch and Air Pods. Expanding into video streaming is part of that effort.

Apple has partnered with big-time game developers, like Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Konami, LEGO, SEGA, Snowman, ustwo games, and a number of other game studios.

The Apple Watch Series 5 will have an always-on display, an 18-hour battery life and global emergency calling in over 150 countries.

Access to Apple TV Plus will be available through its Apple TV app on the company's iPhone, iPod, Apple TV and iPod Touch devices. It'll now read messages to AirPod wearers too, with support for both Apple's new WhatsApp-like Messages app and third-party services such as WhatsApp and Messenger.

Apple made the first serious announcement of their upcoming streaming service, Apple TV+ back in March. That has put more pressure on Apple to generate revenue from a services division that will soon include a video service called Apple TV Plus, which the company may also describe in more detail Tuesday.