Facebook Launches Tool To Delete Third-Party Data Used For Ad-Targeting

Friday, 31 Jan, 2020

The tool also allows you to manage activities on websites shared with Facebook and provides a list of each app and website the site tracks when you are not using it.

There you'll find a list of all the sites that are sharing information with Facebook, and you can clear your history (removing this information from your account), turn off tracking for specific sites, or disable this tracking completely.

Many companies track what people do online and share that information with Facebook, to target adverts at them.

But, even if you turn off tracking, Facebook will still gather data on your off-Facebook activities.

Facebook gobbles up whatever information its business partners send its way - it doesn't matter if you have an account.

Having said that, to let you end this information supply and reduce the level of personalization ads carry, Facebook has made Off-Facebook Activity available.

Facebook users now have a little more insight into how the social media giant collects information about us - both on and off the platform. Facebook Chief Executive Officer Mark Zuckerberg first previewed it under the name "Clear History" at the company's F8 developer conference in March 2018.

On Data Privacy Day on January 28, Facebook had announced that it is giving its users more control over their privacy.

Facebook is one of the world's biggest advertising platforms, and that's because it knows a lot about you, me, and everyone. It also doesn't stop the third parties from sharing data with Facebook in future. Note that Facebook doesn't actually delete that data.

The tool, dubbed Off-Facebook Activity, is almost two years in the making. It reportedly builds shadow profiles of people who visit a website or uses an app that has Facebook's trackers installed. "The ads that you will see may be less personalised to you". You can disconnect it with the "clear history" control, the instructions for which can be found here.

I heard from heaps of readers with questions about how Facebook's surveillance-advertising system works - and how it applies to Instagram, which is owned by Facebook.

Click the slider, and it'll display a finger-wagging pane reminding you that you'll still see ads, and they'll still be personalised based on what you do on Facebook. Click on "Settings and Privacy", then on "Settings".

Facebook has warned for several quarters that growing at the same rate will be more hard in the future.