After Iowa Mess, Bloomberg Is Doubling Down

Saturday, 08 Feb, 2020

By comparison, no other candidate in the Democratic presidential primary field has topped $30 million in spending. Are million-dollar ad buys a winning strategy? He's a climate-denier. I'm an engineer - I actually believe in science; can you imagine that?

On Tuesday, Mr. Bloomberg's campaign announced a fresh list of endorsements from more than a dozen mayors around the country, as well as prominent former mayors of big cities including Houston, Tampa and Chattanooga. "They just look at you and they say, 'What on Earth are you talking about?'" Later, Bloomberg backed Raimondo's gubernatorial aspirations when she ran and won in 2014, becoming the state's first female governor. The relatively low $150 cost per post also makes the investment comparatively cheap-some influencers can command fees in the five or even six figures for a brand campaign, and that's not even including celebrity accounts, who can earn enough money per post to make even billionaire Bloomberg blush.

Bloomberg was in MI and Pennsylvania on Tuesday, and plans to campaign in Providence, Rhode Island, on Wednesday. He is now pumping money into our state ramping up ads and increasing staff by 80 people.

For a candidate with a reputation for being a bit stiff on the campaign trail, Bloomberg delivered a few zingers Tuesday night. "Two billionaires?" asked Bloomberg, whose $54 billion fortune is documented. One Texas survey since Bloomberg's launch, released December 11 by CNN, found Bloomberg at 5% - good enough for fifth place, but still far behind Biden, who placed first with 35%. "As the state's first female governor, she has made record investments in infrastructure and education, and continues to lead the fight on the frontlines of the opioid crisis", said Mike Bloomberg. That number is below Democratic rivals Joe Biden, Sanders and Warren, but above the likes of Pete Buttigieg, Andrew Yang and Amy Klobuchar. It said it also expects to increase its field staff soon to 2,100. Julie Johnson, D-Carrollton, who'll serve as a state co-chair for the campaign.

Giselle Hart of Rights and Democracy New Hampshire talks to a prospective student voter on UNH campus in Durham New Hampshire
Michael Bloomberg to double spending on TV advertising after Iowa debacle

Mr. Bloomberg hopscotched through California on Monday, trying to rally supporters on the same day early voting began in the delegate-rich state.

Bloomberg, who succeeded Rudy Giuliani as mayor of the nation's largest city shortly after the terrorist attacks of September 11, 2011, is mounting a wholly unconventional campaign for the Democratic presidential nomination.

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