Taylor Swift confirms sale of masters

Wednesday, 18 Nov, 2020

After buying Taylor Swift's music in 2019, Scooter Braun has just sold them. With that goal in mind, my team attempted to enter into negotiations with Scooter Braun.

She said negotiations never got underway, because of the strict NDA demands. So, when Scooter Braun bought the company, he acquired the masters to all of her music.

The letter, which has also been posted on Swift's account, stated that the company wanted to let the musician know that they had purchased her music, album art, and videos from Braun's company.

Swift has also started re-recording her early songs, saying that the task has "proven to be exciting and fulfilling". She said she was "hopeful and open" about coming to some agreement with the firm, but that Braun's participation would be a deal breaker. "I will be going forward with my original re-recording schedule and will be embarking on that effort son".

Since her move away from Big Machine, Taylor has tried to regain ownership of her masters, resulting in a public battle with Scooter.

Now, Shamrock has the pleasure of dealing with Swift's outrage, as well as some potentially serious interference.

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Now, it looks like a substantial percentage of that tranche has been blown on the Swift catalog, which is believed to carry a price tag north of $300 million. "We made this funding as a result of we imagine in the enormous worth and alternative that comes together with her work".

"But, I truly doubt that she 'woke up to the news when everyone else did, '" he added. We appreciate Taylor's open communication and professionalism with us these last few weeks. "We hope to accomplice together with her in new methods transferring ahead and stay dedicated to investing with artists in their work".

In this file photo taken on May 1, 2019 U.S. singer-songwriter Taylor Swift attends the 2019 Billboard Music Awards at the MGM Grand Garden Arena in Las Vegas, Nevada. Swift, in her social media posts, was the primary to disclose that Shamrock was the client.

Previously, when Scooter bought Big Machine Label, he became the owner of all of Taylor's six albums. That acquisition closed for just over $300 million, and included the entirety of BMLG's client roster, distribution deals and artist master copies. Her contract expired at the end of 2018 and she signed with Universal Music in a deal worth nine figures, but more notably, her current contract allows her to own all of her master recordings from here on out. Braun later said he'd received death threats following the saga. The other artists on the record company will continue to be owned by Braun.

And Taylor promised her fans she has "plenty of surprises" in store. As well as the satisfaction of owning the music she made outright, if she owned her master recordings she would earn greater royalty and sales revenue and have greater control over how her recordings are used.