The fight is happening as Facebook and other tech giants are under antitrust scrutiny over their dominance.
Some apps and social media sites also offer privacy checkups, for example, Facebook has a dashboard that lets you go through all of your privacy settings and adjust them at any time. The Cupertino giant also gave users control to prevent these apps from constantly tracking their online activities across other third-party apps using something called App Tracking Transparency.
Google hasn't updated its iOS apps since December, when Apple's new rules on the collection of data came into force. That means the lawsuit is basically a way for Facebook to halt any upcoming change as we all know it's not in a position to accuse Apple. For instance, a mobile game dependent on in-app purchases can target ads at users with a history of heavy in-game spending. According to a Deloitte Survey, the ad references, the number is 44%. Apple may say that they're doing this to help people, but the moves clearly track their competitive interests.
Facebook paid Deloitte to conduct the survey mentioned in their ads.
The percentage drops to 48% that would opt in if it meant "not losing access to content or features" they now enjoy using.
Many apps are dependent on highly targeted ads to drive downloads. This previous Thursday, Cook reside streamed a keynote speech on the Computers, Privacy & Data Protection convention in Brussels. The only thing is he never once utters the words Facebook or Mark Zuckerburg.
"Technology does not need vast troves of personal data, stitched together across dozens of websites and apps, in order to succeed", Cook said. In the past year, Facebook's business has thrived despite the coronavirus pandemic and a boycott by several advertisers over hate speech on its platform. "We can no longer turn a blind eye to a theory of technology that says all engagement is good engagement". Apple is preparing to implement privacy notifications that many in the digital advertising industry believe will result in certain users opting to decline to allow the use of ad-targeting tools.
What does the software update do?Apple has commemorated the day by sharing "A Day in the Everyday living of Your Information", a PDF report that points out how third-celebration providers keep track of user data across internet websites and apps, highlights Apple's privacy ideas, and supplies much more particulars about Application Monitoring Transparency. He is putting the power in his consumers' hands. The company said it expects revenue to be stable in the next two quarters.
One of the most ardent supporters of user privacy, Apple's stance on the subject is well known to be one in favor of keeping user data as untrackable as possible. However, its CEO doesn't believe it's ethical to make that decision for his users.
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