While Facebook blocks Australia media content, Google is doing the opposite

Thursday, 18 Feb, 2021

The measure is a response to the creation of a law in the country that requires tech giants to pay media for use of the information.

In the first hours of the ban, multiple non-news sites were also made inaccessible to Australian's on Facebook - presumably because a mass cull was being undertaken in part by algorithms.

Facebook said the law did not provide clear guidance on the definition of news content, although it said it would restore content that was inadvertently impacted.

Facebook said the proposed legislation "fundamentally misunderstands" the relationship between tech platforms and publishers, adding that it has helped Australian publishers earn about AU$407 million past year through referrals.

In the case of publishers, the ban does not allow them to post any type of content on their pages. It's already surfaced in France, reports the Australian Broadcasting Corp., as many independent outlets were left out of a $76 million agreement between Google and APIG, a group representing 121 French publishers. "We will continue our discussions with Facebook today following this development".

When Facebook began disabling pages on Wednesday, it cast a wide net. This again seems to be an effort to take news out of the feed even more, and to make it reside in a separate tab. You can read the whole blog post here.

"Globally, posting and sharing news links from Australian publishers is also restricted", it said. If no deal is reached, the tech companies and media organizations would move to arbitration. The rule wasintroduced in the Australian parliament in December.

While News Corp.is now based in the us, it was founded in Australia.

Initially, Google threatened to pull its search engine from Australia as a reaction to the proposed legislation. However, Google has said blocking news links and news snippets from media publishers will have far-reaching effects on its code.

"It's not about the money". AussieTheatre has directly paid Facebook for advertising purposes in order to help build a community of like-minded individuals and support the platform.

Australia's plan of forcing social media giants to pay for news content has (no surprise) been met with adversity, but Facebook's taken it a step further - ridding our pages of news content altogether.

"This announcement from Facebook, if they were to maintain this position, of course would call into question the credibility of the platform in terms of the news on it", Fletcher told ABC.

"This could have serious consequences".

"Facebook needs to think very carefully about what this means for its reputation and standing", he said. "It should copy it instead".

Facebook believes its circumstances are different. The deal spans audio and video and News Corp. will also get an ad revenue share from Google.

"We asked MCH [Ministry of Arts, Culture and Heritage] to do some work and they'll come back to us at some stage soon, hopefully with some advice on how we will deal with regulatory issues around the media", Faafoi said.

"Without fact-based news to anchor it, Facebook will become little more than cute cats and conspiracy theories". "That's not the worst possible outcome".

Not all sources of information that remain are fake news.

The senators rejected arguments from Facebook and Google that the proposed "media bargaining code" was unworkable.