Apple Watch Series 4 launched; Price, features and more

Thursday, 13 Sep, 2018

The battery life of the Apple Watch 4 is improved once more, thanks to the presence of the new S4 chipset inside, creating more efficiency and (presumably) Apple finding a way to cram a little more battery into the space through miniaturised components. Alternatively, customers can also pick up in Watch 4 in stainless steel case or a new gold stainless colour.

This new display has a 35% larger face for the smaller model, and a 32% larger face for the larger model. The Nike Sport Loop band is made with reflective thread that shimmers when light strikes it. However, watch bands for previous models will still work with Series 4. The cellular model will be available in 16 markets with 34 carriers.

The Apple Watch Series 4 has been priced at $399 (roughly Rs. 28,700) for the GPS-only, non-Cellular variant, and $499 (around Rs. 35,900) for the variant with both Global Positioning System and Cellular capabilities.

The company has taken pains to redevelop the Apple Watch for its fourth series.

But the Series 4 isn't only about the display. Either way, these are clearly new models of the Apple Watch. The microphone has been moved over to the other side to avoid conflicting when speaking to the Watch or taking a phone call.

"Apple Watch isn't just the number one watch world in the world - it's the number one watch period", emphasized Cook onstage at Wednesday's event.

Three new heart features were also announced. You can also add specific people or time zones to the watch face. Apple Watch Series 4 also ships with a new user interface that has been optimised for the larger display. The larger displays mean that there're more room to present information including more customizable complications (up to 8). There's a new Breathe app watch face which takes you directly to its core functionality by just raising your wrist.

A new feature in the Series 4 is fall detection. This might suggest that Apple is finally dumping the "Series" naming scheme this year, but we'll know for sure soon enough.

The latest iteration of Apple's smartwatch includes an FDA-cleared echocardiogram, officially classifying it as a medical device capable of alerting its user to abnormal heart rhythms. It will also send a notification if the watch detects an irregular beat that might be Atrial Fibrillation (AFib).

Starting at $399, some £300, for the base version of the Series 4, the price hikes up to $499, around £389, for the cellular model. If you're immobile for more than a minute, it will automatically dial emergency services for you.