Only one in 20 Black Friday deals cheapest on offer, Which? investigation

Thursday, 28 Nov, 2019

The Amazon Echo smart speaker was on offer for £54.99 on Black Friday previous year - which the company claimed amounted to 39% off - but it had been cheaper on at least 13 days before then as well. At Lord & Taylor, executives say, it's clear "that Cyber Monday is becoming more important than Black Friday".

According to a recent survey by the National Retail Federation (NRF), well over 56% of consumers started their holiday shopping during the first week of November. Amazon's Black Friday deals were already great, but we've found a handy deal that has to be seen to be believed.

Likely in hopes of upending competition, some chains are ratcheting up their discounts higher than others this year. And do use your mobile device.

It's also a good idea to compare in-store and online deals, as they can be quite different.

Inquire about offers in advance - Sign up for newsletters from your favorite retailers for helpful tips or check out their social networking pages before sales to find clues or tips on what's on offer. Amazon, which now focuses its efforts on its own midsummer deals holiday, Prime Day, is touting discounts of just 25.4%.

Don't buy items like fitness equipment, furniture, or jewelry.

Hitchins suggested shoppers try to steer away from impulse buys and do their research before stumping up the cash for goods in the Black Friday sales.

Still looking for a gift for everyone on your list? And don't just roam from store to store.

So now they are encouraging shoppers not to get caught up in the hype of Black Friday sales. It's going to be hard to keep up with everything that drops in price, but we will do our best to bring you the latest deals you won't want to miss out on. The NRF estimated that 165.3 million people are expected to shop Thanksgiving Day through Cyber Monday. Cyber Monday deals will also be included in all this early and late access with Cyber Monday in Australia, from the U.S. site, continuing until 6:59pm AEDT on Tuesday 3 December. Looks like the men avoid the crowds and let Amazon do the heavy lifting.